The new era of renting: Why interior design matters in Build to Rent
- 02nd Oct 25
When we think of renting, affordability, flexibility and location often come to mind first. But today’s Build to Rent (BTR) developments are shifting the conversation. More than just places to live, BTR homes are designed with lifestyle, comfort and community in mind and at the heart of this transformation is interior design.
For renters, a home isn’t just about square footage, it’s about how the space makes them feel. Thoughtful interiors create homes that are welcoming from the moment you step inside, balancing functionality with style.
From soft furnishings that make a flat feel cosy to sleek, modern furniture that elevates the overall aesthetic, interior design plays a central role in setting the tone for modern renting.
One of the appeals of BTR is that some homes come fully furnished. Independent furnishing specialists such as Base Furnishings and Loft each work directly with BTR operators and developers to deliver interiors tailored to the individual vision of each project. These designs blend timeless style with practical details, delivering spaces that are durable, stylish and easy for residents to personalise.
For renters moving into an unfurnished home, both Base and Loft offer an innovative solution, the opportunity to purchase furniture monthly. This flexibility allows residents to create their ideal home without the burden of upfront costs, a true reflection of the new era of renting.
Interior design in BTR goes beyond aesthetics. It’s about creating environments that promote wellbeing. Thoughtful design choices, from biophilic touches like plants and natural textures, to layouts that maximise light and space creating calm, homely environments. Layered textures, soft lighting and functional layouts support both relaxation and productivity, enhancing the quality of everyday life.
Base Furnishings puts it simply:“We design interiors that are not just beautiful, but built for living. Spaces that feel homely, calm and ready to move into from day one.”
Loft explains: “Every project is unique and so is our 'People First' approach. We work with operators and developers to create interiors that reflect the personality of the building and local area, as well as the needs of its residents, combining thoughtful design with flexible living solutions.”
Build to Rent is more than just a new model of housing, it’s about raising the standard of renting across the UK. High-quality interiors are key to this, giving residents homes they can be proud of, without the hassle of furnishing from scratch.